Sustainable Tourism

Sustainable tourism has moved up everyone’s agenda during the Coronavirus Crisis, and it has been central to the development of small-scale tourism in the Forest of Bowland.

Sustainable tourism takes account of its current and future economic, social and environmental impacts, addressing, and seeking to balance the needs of visitors, the industry, the environment and host communities.

Making tourism more sustainable means taking these needs and impacts more fully into account in the planning, development and operation of tourism. It is conducted at an appropriate scale, encouraging quiet enjoyment, and reinvests in the economy and communities which support the landscape.

In 2005 the Forest of Bowland AONB became the first protected area in England to be awarded the European Charter for Sustainable Tourism in Protected Areas, which was renewed in September 2010.

The Charter approach ensures that organisations, local people and businesses are working together to protect the area, whilst at the same time increasing opportunities for visitors to discover and enjoy its special qualities.  

The businesses featured in 'Discover Bowland' are all part of the Forest of Bowland's Sustainable Tourism business network - working collaboratively as businesses to deliver social, economic and environmental benefit, while at the same time enhancing visitor experiences.


Enjoy personalised experiences

The fantastic thing about supporting independent businesses is that you're dealing with people that care and who are passionate about going the extra mile. Why not enjoy a staycation with one of Bowland's fantastic accommodation providers? Many have achieved the 'Good to Go' industry standard.

Help the local economy & communities

By supporting a local business, you’re also supporting the local community by providing local jobs. Research shows that £10 spent with a local independent shop means that up to an additional £50 goes back into the local economy!

Discover quality products and services

You'll be buying lovingly crafted products and services unique to the area, often supporting generations of entrepreneurs who are driven to provide quality and authenticity! Experience this for yourself in one of the special eateries across Bowland.

Support farmers & producers

By eating with the seasons, you'll be eating foods when they are at their most flavoursome, are the most abundant, and the least expensive. And whether it is meat, cheese or vegetables, knowing the story and people behind your food is such a bonus.

Celebrate local distinctiveness

Buying locally encourages independent specialists to keep producing unique, innovative, local products to meet the changing demands of their customers while celebrating local distinctiveness – who doesn't love a Tasty Lancashire Cheese?

Limit your Carbon Footprint

Supporting local is kinder to the wider environment too. Goods sourced and produced locally reduces the miles from producer to consumer. Furthermore, using local shops and services means that you can walk or cycle to limit your own carbon footprint.


How to enjoy Bowland sustainably: Our Visitor Charter 


Patty's Barn

Self Catering Accommodation

Patty's Barn Self Catering Accommodation
Patty's Barn is a collection of 10 self-catering cottages all full of character and original features. Situated on the edge of Morecambe Bay and just south of the bustling, historic city of Lancaster. With the great outdoors directly ... Read More

Lancashire Farm Wools

Textile designer/maker and wool merchant

Lancashire Farm Wools Textile designer/maker and wool merchant
I'm a textile designer maker,weaver and wool merchant working with farmers in Bowland to promote the use of wool .... a wonderful, readily available natural resource! I buy fleeces direct from the farms which are high nature value and low ... Read More

Champion Bowland

Champion Bowland helped fund the launch of this website, which in turn benefits sustainable tourism businesses across the Bowland AONB.  Champion Bowland provides easily accessible small grants for local projects which benefit the environment, local communities and visitors within the Forest of Bowland AONB. Champion Bowland raises...

 Downham launch 02 M Sutclif

Website Copy Mark Sutcliffe 
Website Design Barrie Tyrer

Champion Bowland logo 135  Forest of Bowland